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Training and Engagement
Sessions to do with training and engagement usually take place after a branding project has been completed. We engage you about your brand explaining what the core idea behind a brand is, how to use it and how to get the best out of it. This includes explaining your brand values in depth and making sure you have the right understanding of what they are and how they are actioned in the day to day management of your brand.
We also like to promote a brand champion through training and engagement, usually a Marketing Manager or member of Senior Management, who is responsible for influencing others about brand value, culture and vision. The brand champion is taught how to manage brand assets and make them easy for employees to access and interact with them. For example the usage of logos, brand guidelines and communication examples.
