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Visual Systems
Visual Systems help you present the different elements of your communication in a clear, logical and consistent manner. Systems can appear in a variety of guises, but nearly always exist in the form of rules, guidelines and engagement tools. Our systems provide a detailed and comprehensive method to help you understand and execute a brand identity across a range of platforms, channels and media. Different examples of our systems are discussed further below..
Logotype System
Aside from the logotype itself, a system of use is required. This normally sets out foundations for using the logo on a page, with photography, on different backgrounds or with other visual queues and elements. Logos may be combined with typography to be known as brandmarks or signatures. The key behind a logotype system is to ensure it effectively represents your brand, and does the job of associating images, people, actions and emotions with your business. In time this will begin to build your brand presence. A logotype system delivers consistency and helps you manage this effectively.
Colour System
A colour system is a process or set of rules that govern and provide guidance on use of colour amongst your communications. In a more crucial stance, this system makes sure that a select number of colours are presented to your audiences and wider market, enabling them to easily recognise your business. At the same time, colour systems are vital in delivering the right emotional message, as colour is very quick and effective at laying out how people will feel about a message, product or symbol.
Typography System
Typography systems play another core part of an overall brand identity. In short, a system of this nature sets out and describes which font faces are adopted and why. Crucial to written communication, using the correct font face will make an astounding difference to how a verbal message is delivered. A good typography system will deliver on structured legibility whilst building a emotional bond with the reader, persuading and delivering the context of the word, paragraph or statement. Typically our systems will involve the combination of dedicated and unique font faces for your business, along with those already available in the marketplace.
